| Camapaign Title: Freedom Zone
| Strategy: Get Hong Kong young people aged 18 - 35
To raise their awareness on local small business and visit the small shops more
By 1.giving them the right to participate in the building of streets in the virtual city
2.providing attractive information of the small shops 
 3. providing a 3D figure of the charater created as a reward

| Citizens will receive the leaflet with an ID card by mail

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