| Advertiser: Sunbeam Theatre
| Background: Sunbeam Theatre is a theatre located in North Point.
It was a cinema at first but it is now famous of Chinese opera performance.
Acting as a stage, a special character was built. It nearly closed down and was renovated in 2012.
However, because of its old image and insufficient utilization of the venue.
It has the problem of sustaining its business.
| Objective: The communication objective is to promote the cult and local character of Sunbeam Theatre to the mass.
And to propose a sustainable way to help continue its business with young generation support.
Also, to motivate Indie performers to choose Sunbeam Theatre as their performance place and feel cool to perform there.
| Idea: 大乜龍鳳 No Big Drama
| Message: Indie人洗乜搞咁多野 Indie is less for real
| Target Audience: People who aged 18-35, both performers and audience